Launching next week, it is the first time that Chanel has used a man to front a women’s fragrance campaign. “To keep a legend fresh, you always have to change its point of view,” Andrea d’Avack, president at Chanel Fragrance & Beauty told WWD. What a fantastic quote! Chanel No.5 is indeed a legend in its field and continues to outsell its rivals more than 90 years since its launch. So it’s a brave – and expensive – leap by the fashion and beauty giant, whose investment in Brad Pitt alone will be in the millions.
Could this be a new page in an industry that is well known for its use of female celebrities within its marketing campaigns? It will be exciting to find out and I’m sure Chanel’s peers will be watching the impact with great interest.
If you can't wait until next week, here is a little teaser campaign, complete with Brad Pitt's husky tones. Enjoy!