Thursday, 26 July 2012

‘The Curve’ liquid eyeliner

I love it when innovation is applied to commonplace make up products – it’s all too easy to not consider the design of make up items that have been around for years and sometimes just a little tweak in design can make application a whole lot easier, and have us all wondering why someone didn’t think of it sooner.

So I was most intrigued when Wizard PR uploaded a teaser image to its Facebook page this week, showing The Curve: “an ergonomic shaped liquid liner that makes application mistake-proof.” I’ve never really questioned whether the usual pen shape of eyeliner makes application difficult, so it will be interesting to see if the rounded shape of The Curve liquid eyeliner will make a marked difference when applying eye liner.

Wizard PR is keeping its cards close to its chest as to which brand is launching The Curve eyeliner, so keep your eyes peeled!