Cosmetic and nail brand Models Own has proved it's a step ahead of the game when it comes to store experience with its impending Bottleshop launch; quite literally, a stand-alone store that is shaped like a nail polish bottle laying on its side. Genius!
Due to open in Westfield London Shopping Centre (Shepherds Bush) in April 2012, Bottleshop will stock the full nail line up as well as store exclusives and is bound to attract shoppers’ attention among all the other stores and encourage them inside.
After my last blog post, which discussed beauty brands hiring editors and stylists to help create a more interactive shopping experience, it’s great to see more beauty brands getting creative with their store experience.
Have you seen any other innovative retail initiatives from beauty brands?