|Face Lace by Phyllis Cohen|
Beauty adhesives are a continually growing trend in the UK market, largely aided by Chanel’s transfer tattoos adorning the catwalks back in 2010. Since then, nail art tattoos, adhesive eyeliner patches and stick-on lash art are all making their mark on the beauty scene, and not forgetting the Violent Lips lip transfers for the braver beauty mavericks among us.
Face Lace takes stick-on beauty adornment to a whole new level, with a line-up of 15 intricate ready-to-wear make-up designs ranging from modest Mini Eye Laces to more elaborate full-face designs. It brings art into the commercial beauty market to create something truly beautiful and exciting.
I am completely inspired by the promo video for Face Lace, which is a work of art in itself. If moody, intimate and atmospheric videos are your thing, I promise you’ll love it. It reminds me of Pringle of Scotland’s short film shot by Ryan McGinley in 2010, which I was equally captivated by.
The Face Lace short film consists of nothing but close-ups of the models wearing the product, and yet it manages to be gripping thanks to clever use of light and shadow and a bad-ass sound track. Hats off to camera man and director Jeff Leyshon. When creative talent like Leyshon and Cohen combine, I think it creates something very exciting for the beauty market and I hope to see more of it in our industry.
In another exciting collaboration for Phyllis Cohen, she created bespoke designs for fashion designer Corrie Neilson's catwalk show on the opening day of London Fashion Week last Friday. With exquisite tartan face art referencing the Scottish vibe of the collection, I predict exciting developments from Face Lace in the future.
Image credits: face-lace.com